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🫠latest articles:

The Death of the 'Babysitting Dad' Stereotype
The Death of the 'Babysitting Dad' Stereotype
For decades, the image of a father "babysitting" his own children has been a cultural punchline. The phrase itself reveals everything: the idea that a man caring for his kids... Read more...
How to Raise Kids Who Actually Want to Hang Out With You Later
How to Raise Kids Who Actually Want to Hang Out With You Later
Parenting is a long game. Sure, the early years are about keeping them alive and reasonably clean, but somewhere in the back of your mind, you're probably wondering: Will my... Read more...
Modern Dads Spend More Time With Kids Than Baby Boomers Did
Modern Dads Spend More Time With Kids Than Baby Boomers Did
The landscape of fatherhood has shifted dramatically over the past few decades. Today's dads are more involved in their children's lives than ever before—and the data backs it up. Modern... Read more...
Why Good Dads Need Time Alone
Why Good Dads Need Time Alone
Being a dad is rewarding, but it's also demanding. Between work, family responsibilities, and the constant pull of parenting, there are moments when even the most devoted fathers need to... Read more...
Fathers Day, Why Does It Exist
Fathers Day, Why Does It Exist
Father's Day is a celebration dedicated to honoring fathers and father figures for their contributions to family and society. But like many holidays, its origins are rooted in history, commerce,... Read more...
When Fatherhood Meets Entrepreneurship
When Fatherhood Meets Entrepreneurship
Starting a business while navigating fatherhood is no small feat. It requires balance, intention, and a willingness to challenge the status quo—especially when it comes to how we think about... Read more...
Why Toddlers Shouldn't Have Phones
Why Toddlers Shouldn't Have Phones
Are you ready to dive into the controversial topic of toddlers and phones? Buckle up, because this is going to be a wild ride! Phones are a Distraction Imagine a... Read more...
Millennial Dads Are Spending More Time With Kids
Millennial Dads Are Spending More Time With Kids
Parenting has changed dramatically over the past two decades, and nowhere is that shift more visible than in how millennial dads approach fatherhood. Unlike previous generations, millennial fathers are actively... Read more...
Forget Toys, Make Kids BORED Again!
Forget Toys, Make Kids BORED Again!
We live in an age where technology is everywhere. Smart devices, apps, streaming services, and interactive gadgets are advancing faster than ever before. It's 2026, and the digital world is... Read more...
How to Pack a Diaper Bag Like a Pro (Even If You Forget Everything)
How to Pack a Diaper Bag Like a Pro (Even If You Forget Everything)
Packing a diaper bag shouldn't feel like you're preparing for a cross-country expedition. Yet somehow, it always does. Whether you're heading to the grocery store or a family road trip,... Read more...
Work-From-Home Dads: Balance, Productivity, and Thriving Together
Work-From-Home Dads: Balance, Productivity, and Thriving Together
  Working from home while raising kids can feel like navigating uncharted waters. But for the daring dads out there, it's an exhilarating challenge waiting to be conquered. With the... Read more...
The MOST IMPERFECT Photoshoot
The MOST IMPERFECT Photoshoot
Have you ever wondered what goes on behind the scenes of a photoshoot? We wanted to share the real and chaotic mess that was...the most IMPERFECT PHOTOSHOOT for an Apparel Brand!... Read more...
10-Minute Morning Routines for Dads Who Are Always Running Late
10-Minute Morning Routines for Dads Who Are Always Running Late
Are you a dad who always finds himself sprinting out the door, barely making it to work on time? It's time to take charge of your mornings and set the... Read more...
Your Kid Doesn’t Need Every Toy. Here’s What They Actually Remember
Your Kid Doesn’t Need Every Toy. Here’s What They Actually Remember
  As a father, it's easy to fall into the trap of thinking that showering your kids with toys is the best way to create lasting memories. But the truth... Read more...
Stop Saying You're Babysitting Your Kids!
Stop Saying You're Babysitting Your Kids!
  Are you tired of being labeled as the "babysitter" every time you spend quality time with your own children? It's time to break free from this outdated stereotype and... Read more...
5 Things That Make Boomer Parents Roll Their Eyes
5 Things That Make Boomer Parents Roll Their Eyes
As a modern dad, breaking away from traditional parenting norms can feel like embarking on a daring adventure. The old-school ways of our boomer dads may have worked in their... Read more...
Our Brand Evolution
Our Brand Evolution
Every dad brand is the same, why?! The neutral colors, the boring logos - it's time for a change. Our dad apparel brand is on a mission to shake things... Read more...
Stop Stressing: YOUR KIDS Don't Want Gifts
Stop Stressing: YOUR KIDS Don't Want Gifts
  Are you tired of the same old holiday gift-giving routine? Looking for a way to shake things up this year? Well, look no further! Instead of spending money on... Read more...
Here's 5 HUGE Tips For Dads
Here's 5 HUGE Tips For Dads
  Every day is a new adventure, a new challenge waiting to be conquered. To make the most of each day, one must be prepared to face it head-on with... Read more...
Why Did We Start An Apparel Brand?
Why Did We Start An Apparel Brand?
Have you ever felt like fatherhood was a rollercoaster ride with no seatbelt? The stress, the chaos, the lack of sleep - it can feel like you're navigating uncharted territory.... Read more...
The Mommy & Baby Connection IS REAL
The Mommy & Baby Connection IS REAL
As a dad, I'm sure you've experienced a little doubt and maybe some loneliness during the early stages of your little one - maybe even frustration? I know I have.As... Read more...
Using AI To Cook You Meals?
Using AI To Cook You Meals?
We started using AI to make things easier for our kids but not in the way you think!🤳🏼This little tip has nothing to do with your kids utilizing technology but... Read more...
Introducing Human Dad: For the Dads Who Show Up
Introducing Human Dad: For the Dads Who Show Up
Let’s face it—dad life isn’t polished. It’s messy. It’s loud. It’s covered in spit-up, filled with late-night snack raids, chaotic park trips, and at least one “I probably shouldn’t have... Read more...