Why Did We Start An Apparel Brand?

Have you ever felt like fatherhood was a rollercoaster ride with no seatbelt? The stress, the chaos, the lack of sleep - it can feel like you're navigating uncharted territory. And to top it off, the lack of creative dad apparel brands in the market just added to the frustration. But that's where Human Dad comes in...

Why Did We Start Human Dad?

Human Dad was born out of the need for something more. Something that resonated with the messy, unpredictable journey of fatherhood. We wanted to create a brand that embraced the chaos, celebrated the little wins, and most importantly, didn't try to portray the perfect dad image.

At Human Dad, we believe in showing up, being present, and being real.

Embracing the Chaos

Life as a dad is full of surprises, challenges, and moments of pure joy. It's a wild ride that can leave you feeling exhilarated one moment and completely overwhelmed the next. That's why Human Dad is all about embracing the chaos. Our apparel is designed to reflect the ups and downs of fatherhood, the messy moments, the unexpected twists, and the unfiltered reality of being a dad.

Celebrating the Little Wins

Being a dad is tough, but it's also incredibly rewarding. From the first time your child says "dada" to the messy but heartfelt homemade gifts, every little win deserves to be celebrated. Human Dad is here to remind you that it's okay to pat yourself on the back, to revel in the small victories, and to find joy in the everyday moments of fatherhood.

We Just Show Up

We're not here to tell you how to be the perfect dad.
We're not here to add more pressure or unrealistic expectations.
At Human Dad, we're here to remind you that sometimes just showing up is enough.

Being there for your kids, being present, being real - that's what truly matters.
And our apparel is a reflection of that mindset.

So, if you're tired of the cookie-cutter dad brands that don't resonate with your messy, beautiful reality, give Human Dad a try.

It's not about being perfect, it's about showing up.